Apr 12, 2022
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How can you build on content that is already hitting the mark, driving traffic, and converting? Many brands are taking a new approach to proactive content management. They are concerned not only with optimizing content that is not performing well, but also with knowing how to get the most out of their content marketing activities and breathe new life into buy email list their archives. Could developing an optimization strategy be the key to long-term success from the best of your brand? Recently, one of my long-time clients came to me with an important optimization project. After spending huge amounts of money on event sponsorship, social media ads and other lead generation activities, they used the numbers and came to buy email list the conclusion that their best performance was generated by the content. By focusing on improving the length, quality, depth and value of their most successful content – and focusing on updating the best performing evergreen pieces – they hoped to continue to capture a higher return on investment. HubSpot is an iconic brand for creating high volumes of fresh content. Interestingly, HubSpot's content team shared that content management and a strategic optimization strategy is a constant priority for them. Here's a closer look at why marketers are updating buy email list their older content and how doing the same fits into your overall content marketing strategy. She continues: “We maintain extremely high quality standards while maintaining a high level of production, which is not an easy balance to strike. look for people who are obsessed with using quantitative metrics through creative products." For marketers, there's a key, fundamental point here that's easy to miss: Using quantitative metrics and an analytical approach to your marketing can help uncover key opportunities for growth. Developing an optimization strategy is an underused opportunity.