And this kind of marketing is destined to only disappear in the crowd, and successful marketing must be insightful and use human nature, only such marketing can really impress users. And to put it another way, all religions themselves exist by using the fear of human nature, and only by using human nature's fear of the future or the next life can they lead people to be good in the present world. Is using human nature for marketing good or evil? I am afraid that only zhang wei himself, who is constantly marketing and recruiting hackers, can answer this question. The essence of negative fermentation is a group of users' criticism of the use of human marketing, but if there is no such negative conflict marketing, how can the second fermentation be carried out? Conflict is at the heart of all marketing. 4. Xinshixiang is a special email list marketing and media company, not just a media company xue zhaofeng himself was questioned on the one hand because of his identity as a professor at peking university, and more because he gave commercial lectures as a teacher, which did not meet the expectations of teachers who were poor and happy to preach and receive karmic solutions. When xin shixiang is questioned, it uses its media identity to distribute knowledge and carry out advertising activities under the name of an original planning team. However, in essence, xin shixiang’s content and marketing have been separated. Xinshixiang itself has become a media + advertising company, not a pure media company. Whether it is "escape from beijing, shanghai and guangzhou", "book-losing battle" or "xinshixiang marketing class", it is essentially carried out with advertising companies as the main body. Marketing communications activities.