Channel placement skills, new media operation growth, private bulk sms service domain traffic fission... Many people have dug deep into a certain growth and customer acquisition link. Next, we will grasp the thinking framework of different industries and different dimensions through the perspective of several top growth leaders. 1. The growth flywheel of Dingdong bulk sms service grocery shopping I believe that everyone who buys vegetables online has basically used Daily Youxian, Meituan Grocery, Hema Fresh, and Wumei. Dingdong Grocery is a new force that has grown wildly in this field in the past two years. How do you think the growth model of online fresh shopping can be designed? Dingdong grocery shopping actually has some similar logic to Costco supermarkets in the United States: Costco is a large offline supermarket chain in the United States.
It only sells more than 4,000 SKUs (compared to Walmart's 130,000), which can make the sales of a single category extremely high, and has bulk sms service strong bargaining power with suppliers. Strong bargaining power guarantees cheap purchases, plus insisting on a 6% gross profit margin (spending 1 yuan to purchase, only earning 6 cents), low-priced products make consumers completely crazy and unburdened when they scan the goods. Such a bulk sms service large number of purchases and sweeping speed make the turnover speed extremely fast, and the inventory cycle is only 29.5 days (Walmart 42 days). The cycle compression of inventory has brought about the improvement of capital operation efficiency and the reduction of operating costs to a certain extent. Costco members have a 2% rebate on spending, up to a year, and the annual fee for premium membership is .
As long as the target user’s family consumes bulk sms service normally, the rebate can easily earn the membership fee back; even more can be earned back, encouraging everyone to generate more consumption at Costco. Non-Costco members are unable to shop in the store, which is a practice that very few companies dare to take - thanks to the bulk sms service healthy and stable operation of this model at this stage. Pictures from the Internet 2. How to buy vegetables by Ding Dong 2.1 Minimize vertical SKUs, shorter turnaround time To meet the needs of vertical users for cooking, Dingdong only focuses on providing 2000+SKU fresh dishes, especially the rich vegetable and soy products, which greatly meet the diverse needs of cooking. Precise and small number of SKUs make the turnov