This year, many people in the WeChat ecosystem feel powerless. The cost of attracting traffic to WeChat groups is getting higher and higher, and the time for users added to WeChat executive email list groups to go from lively to silent is getting shorter and shorter. WeChat groups have a life cycle. Judging from the circulating WeChat data, the life cycle of WeChat groups in 2019 is generally only 3 days. This means that the users we have worked so hard to attract will die within a executive email list few days in the WeChat group. 2. The scenery of WeChat group in those days In addition to the fact that the activity of WeChat groups has experienced a shorter and shorter life cycle.
The development of WeChat groups in the WeChat ecosystem has also experienced its own life cycle. The peak of the WeChat group should be in 2017. In this year, many executive email list excellent products mainly based on the WeChat group model appeared in the WeChat ecosystem, such as Mint Reading (reading and punching in the WeChat group), Baby Playing English (Bao Ma). Teach your baby to learn English punch cards in the WeChat group). The popularity of WeChat groups back then gave birth to some new ways of executive email list playing: 1. WeChat group for sales In terms of sales conversion, for example, the low-priced paid WeChat group of English converts high-priced paid courses.
When we recruited community operators in Shanghai, we would see a lot of resumes that speak fluent English. Why? Because the community model of English is to recruit a executive email list lot of community operations, use low-cost courses to attract traffic (such as short-term courses less than 99 yuan / month), users buy low-priced courses and enter the WeChat group, and the community operation is in the WeChat group. As the head teacher in the group to maintain the executive email list community, users take classes in the group. After the class is over, the head teacher will convert the users of this group to a higher unit price (such as a half-year course of 1999 yuan).