Marketing workbooks are handy tools to have around, to evaluate and rate your website to help improve your marketing performance. Today, we're Image Masking looking at 10 great marketing evaluators that will help you get an idea of where you are going down the marketing road and where you should be focusing your eye to improve your marketing campaigns at every level. 1. AdWords Performance Grader WordStream's AdWords Grader Image Masking is a handy free tool that grades your Google Ads (formerly known as AdWords) PPC account, giving an impressive report on where your campaigns are growing and where they are fading and dying.
landing page offer AdWords Grader tests your account on: Negative Keywords : Negative keywords ensure that you are not wasting money on irrelevant keywords. Do you have the right amount of negative keywords in your account? Quality Image Masking Score: A major factor in Google's ranking algorithm, having a good Quality Score is a must for PPC. Impression Rate: Are your PPC ads showing for relevant queries? Click-through rate (CTR): A high CTR means you have targeted and relevant ads. A low CTR can put you in the danger zone. Account Activity: Do you regularly log in to your Image Masking Google Ads account and update your settings? Long-tail keyword optimization : Long-tail keywords allow for more targeted and profitable campaigns. Make sure your account contains keywords.
Ad Text Optimization: Do you have enough text ads to properly target your different keyword groups? Landing page optimization : More landing pages generate more targeted messages that speak to visitors. Do you have the right number Image Masking of landing pages? Mobile Advertising: Mobile PPC is hot these days. Do you follow mobile advertising best practices? PPC Best Practices: Be sure to follow PPC expert guidelines to ensure your account is up to snuff. That's quite the impressive range of measurements. AdWords Grader doesn't just throw numbers in your face, it provides Image Masking actionable tips you can take right away that will help you improve your PPC performance.