This allows product teams to prioritize feature requests (for example, features can be prioritized based on how well they address the needs of a lead person). They can also help resolve arguments around design decisions; Instead of saying "I think the 'Send' button is too small," a designer might say, "Since our main person, Caroline, is always using her mobile device on the go, we need to design larger touch targets in our app to minimize interaction cost.” User personas also help prevent common design mistakes : Self-referential design . This happens when designers design as if they are making the product just for themselves , when in reality the target audience is quite different from them.
Design for elastic users . An elastic user is a generic user that means different things to different people. Designing for an "elastic user" occurs when product decisions are made by different stakeholders who can define the "user" as they see fit. It's worth mentioning Whatsapp List that while User Persona can help designers prioritize features, they can't be used as the only tool for prioritization; the needs and objectives of the company itself must also be taken into account . UX designers must find a proper balance between the needs of the business and the users to create a harmonious solution.
Communicate research results Most designers work in multidisciplinary teams that have members with different backgrounds, experiences, and viewpoints. All team members need to be on the same page in terms of design decisions . People encapsulate the most critical information about users in a way that all team members and stakeholders can understand and relate to. Characteristics of a good User Persona While it is easy to select a set of user characteristics and call it a persona , it is difficult to create User Personas that are truly effective communication and design tools. Here are some characteristics of a good User Persona: People are not fictitious guesses about what an objective user thinks. Every aspect of a person's description must be linked to real (observed and researched) data.