Do Not Confuse Marketing with Networking

But, the high price tag kept Email List it confined to few multinational corporations. In 1999, Mark Benioff, the founder of Salesforce, invented the Monthly Licence (MLC) fee model, Email List with aiming to offer cost-effective and agile business model, that further introduced SaaS or Software as a Service. And in contrast, this technology evolved out Email List as an amalgam of email capability, web analytics, and the Marketing Resource Management (MRM). With the advent of the internet, Email List marketers were seeking potential ways to reach their customers.

The pioneer of this space Eloqua Email List came in 1999 and developed a product, later renowned as automated marketing service in 2003. Soon, the success of this trend led Email List to the arrival of more players in the market such as Pardot, HubSpot, Email List WhatsNexx etc, and industry started gaining momentum while shifting marketing automation services to cloud platforms. By 2008, new platforms such as HubSpot, Act-On, ruled the market, Email List and the advent of social media marketing, content management, search engine optimization made marketers incorporating Email List a variety of automation tools.

In the period 2013-2014, the automation Email List industry witnessed a huge growth financially through acquisitions when a giant marketing software company ExactTarget acquired a marketing automation company Pardot for $95.5 million and in turn, salesforce.com spent $2.5 billion to acquire ExactTarget, This is recorded as its largest acquisition ever.