Posting content right and you're halfway there. Banner Design Here's what to do and avoid: Faire: Add concise bullet points as they make it easier to parse the content. Add the location (e.g., “North London”) directly to the copy, as this will improve the visibility of the job posting if users search for job and location requests, such as “JavaScript Developer North from London". Create Banner Design simple and engaging content. The copy should be easy to scan and have the following structure: Brief Company Introduction Role description Main responsibilities Skills and experience Nice to have / desirable skills (optional) Working hours, salary and benefits Company information To avoid:
Avoid special characters, Banner Design exclamation points and capital letters. Avoid posting a job offer of less than 150/200 words. For competitive industries, increase this to 400/500 words. Position Title Job titles should be easy to understand and straight to the point. Here's what to do and avoid: Faire: Be concise, descriptive and use the role as a job title, for example: “Sales and Marketing Manager”. Banner Design To avoid: Acronyms, as a job title with just an acronym, will probably work fine only for acronym-related queries. For example, use "Vice President" instead of "VP". Avoid references to workplace and salary in the title, such as: “Senior Java/Messaging Developer, London £100k”. Indeed, this strategy Banner Design may allow you to rank well for specific queries (e.g. “100,000 Java developer jobs in London”), but you will score low for broader queries.
Exact location Adding the exact location (down to street and zip code) is Banner Design another key factor to rank well in Google for Jobs. According to local results, the closer the user's IP address to the exact location of the job, the better the chance of showing up in Google for Jobs. Banner Design Google has also thought about remote tasks. If you are looking to recruit remote workers, just add “jobLocationType”: “TELECOMMUTE” to the schema markup.