Website personalization is starting to become the industry standard for B2B companies. This is because competition is cutthroat. If your company doesn’t stand out, you’re likely to fall behind. Luckily, there are website personalization software companies that can help you stand out from the competition. Before we jump into the best website personalization software, let’s go over the basics of personalization so you can pick the best software for your company’s needs. What is Website Personalization? By definition, website personalization is the process of providing your customers a customized view of your website based on their demographics, geographics, industry, and more.
Most website personalization software focus on B2C clients. By showing your website visitors a tailored view of your website, they will be more likely to click on buttons, watch videos, and read about your company. In fact, 80% of consumers are more likely to convert if they are provided with a personalized experience. This is because all of the information that they would normally have to search for would be front and center on your homepage. If you want to learn more about website personalization, take a look at this article. A remark Business Phone List I hear when talking about website personalization is “I don’t know how to code,” or “I’m not very good with technology,”. The best thing about website personalization is that you don’t need to know how to code. You don’t even have extensive tech know-how. All of the companies mentioned on this list are user-friendly. Plus, they have great customer support if you get stuck along the way. Now, we’re going to go over how your business could use personalization to drive revenue and success. Use Cases for B2B Website Personalization I want to go through a couple of examples of how certain companies could use personalization on their websites.
Note that all of these examples are B2B (business to business) companies. This means that they work with other businesses and do not sell directly to an end consumer. Marketing Agencies Marketing agencies that work with B2B companies are one of the best examples to use. Oftentimes marketing agencies will work with a wide variety of companies. So, it can be hard for them to tailor their website for every industry without the help of a website personalization software. If a B2B company, like Hubspot, visits the marketing agency’s website, they expect to find information that will help their business. If Hubspot sees use cases, testimonials, and other information from other CRM companies, they will know that they can trust the marketing agency with their business.