It is one of the reasons why brands, even those Consumer Email List not related to the sector, allocate more and more revenue to eSports advertising : according to the GES 21 barometer , 71% of companies increased their investment in the sector in the Consumer Email List Spanish State in 2021, and 64% will invest more in 2022. It is also the main reason Consumer Email List why they have attracted the attention of the betting market, something to be expected in the opinion of the experts.
"Video game competitions are a cultural industry Consumer Email List that is resorting to all the systems and activities that surround any industrial or Consumer Email List cultural activity," says Daniel Aranda, professor of Information and Communication Sciences Studiesand a member of the UOC's GAME research group , which also comments that, just as Consumer Email List there are bets on soccer or horses, there are bets on eSports . "They are different activities but they feed off each other," says Aranda.
Both aspects, advertising and online Consumer Email List betting, are creating some controversy because, although the audience for video game Consumer Email List competitions is very diverse, it is estimated that there is a considerable percentage of minors, taking into account that in Spain the 45% of viewers are under 25 years of age, according to a report Consumer Email List published by the Spanish Association of Video Games . "It is a new context in which regulation has not yet entered," says the GAME researcher.